The Overview
Solidarity is a nonprofit located in Fullerton, CA that exists to equip Latinx, immigrant families for neighborhood transformation. They have a variety of programs / facets of justice, and needed a brochure to explain who they are, what they do, and why they do it.
The Problem
Solidarity kept running into problems with their donors not fully understanding what their mission as an organization was. They had a variety of facets such as after-school programs, immigration services, youth groups, an orphanage branch in Brasil, and businesses that make money for the nonprofit. Additionally, they were trying to launch a coaching program to train other organizations their model of impact. It was confusing even for staff to explain what Solidarity's cohesive mission was.
Therefore, they needed a brochure that they would hand out at their annual fundraising banquet to help explain to new donors/partners who they were and why they did what they did.
The Solution
I designed an accordion-fold brochure and a matching pouch to house it, which also included essential contact information. One side of the brochure highlighted the organization's various focus areas (Local, National, International, and Enterprises), inviting individuals to participate as volunteers or partners. The other side featured an invitation for leaders to receive training, providing an overview of our mission and including testimonials from professional leaders who have witnessed the organization's transformative impact on Fullerton's neighborhoods and residents.
