The Overview
CooperVision is a contact lens manufacturer based in the Bay Area that supplies contact lenses to various distributors globally. They were working on a new initiative called the Customer Experience Program (CX for short) and they needed to have a logo to be developed for this initiative.
The Problem
Leveraging big data and technology, the CX Program aims to provide enhanced value to customers, such as optometrists and large lens distributors. By combining their manufacturing expertise with customer-centric solutions, they offer comprehensive support in areas like inventory management, sales training, relationship management, and business intelligence. They wanted a visual representation to convey their commitment to customer-centric solutions and innovation.
They proposed exploring a logo concept that merges the "C" and "X" in a similar fashion to the iconic "RX" prescription symbol.
The Solution
Following a rigorous design process involving multiple iterations and submissions, CooperVision selected my proposed combination of the 'CX' and 'P' elements. To maintain consistency with their existing branding, I incorporated their signature watercolor palette while also providing a versatile, solid-color option specifically for the new CX initiative logo.