The Overview
Speak Your Truth Today (SYTT) is a nonprofit empowering survivors of domestic violence that facilitates one of the largest support groups on Facebook with over 19,000 survivors.
I founded SYTT after my personal post went viral in February of 2019. After becoming an official nonprofit, we needed to update our website.
The Problem
The Facebook support group gathered tons of resources. We learned how to walk with survivors on their entire journeys out of abuse, and the common threads and hurdles they faced while doing so. Most domestic violence organizations' websites explain what they do and are more catered towards donors. We decided to focus our site to be user-friendly for survivors - providing vital education and resources in a way they could navigate.
After gaining nonprofit status, we needed to revise our website, increase its user-experience, include our nonprofit programs, and create a clearer CTA to join our support group.
The Solution
Six months and over 100 hours later, we developed a comprehensive website specifically addressing the four key stages of a survivor's journey:
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Recognizing abuse,
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Planning for safety,
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Healing and recovery, and
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Supporting others.
To enhance user experience, we condensed much of the information into accordion folds and implemented clear calls to action.
We now reach nearly 4,000 users monthly, resulting in over 250 people taking our abuse quiz and 60 people joining our Facebook support group each month.
See the full website here: www.speakyourtruth.today
